How did you come up with this brilliant name? | deskish

How did you come up with this brilliant name?

After months of nerve-racking brainstorming we finally decided against "Deskly", "Dskr", "Deskify", and "Windows" and went with "Deskish".

No, seriously: We thought "Deskish" describes best what we wanted to create from the very beginning: We wanted a tool that is as easy to use, self-explanatory and multifunctional as a real desk. It's not a real desk, but it feels like one. It's deskish...